Samsung Electronics announced on June 21 that it will deploy ChatGPT Enterprise and the Codex coding agent to all employees in Korea and to every employee worldwide in its Device eXperience (DX) division. OpenAI called it "one of the largest enterprise deployments to date," covering use cases from R&D and manufacturing to marketing and corporate functions — a sign that AI adoption inside major manufacturers is moving from pilot projects to full organizational rollout.

OpenAI announced on June 21, 2026, that Samsung Electronics will deploy ChatGPT Enterprise and Codex across its workforce. The agreement makes ChatGPT and Codex available to all Samsung Electronics employees in Korea, plus every employee worldwide within the company's Device eXperience division, which covers smartphones, TVs, and home appliances. OpenAI described the rollout as "one of the largest enterprise deployments to date" in the company's history.

What's changing

Samsung plans to use ChatGPT across a broad range of functions — research and development, manufacturing, marketing, and corporate operations — rather than confining it to a single team or use case. Codex, which started as a tool for software development, is increasingly being used for a wider variety of work beyond coding, according to OpenAI. Harrison Kim, General Manager of OpenAI Korea, called the deployment particularly significant because "Samsung Electronics, a global leader in technology and manufacturing, is embracing AI not as a tool limited to certain teams or functions, but as a core platform for improving how employees around the world work and innovate."

From chip supplier to AI platform customer

The announcement marks a notable shift in the relationship between the two companies. Samsung and OpenAI had previously collaborated mainly on AI infrastructure, with Samsung supplying advanced memory semiconductors needed for next-generation AI systems. With this ChatGPT Enterprise rollout, the partnership now extends beyond hardware supply into company-wide workforce transformation and AI adoption.

All employees in Korea get access to ChatGPT Enterprise and Codex
Global DX division employees worldwide also included
16+ other Korean companies already using ChatGPT Enterprise or Codex (LG Electronics, Toss, Krafton, and more)

According to OpenAI, a wide range of Korean companies across industries — including LG Electronics, LG Uplus, LG CNS, GS E&C, Samsung SDS, TVING, Krafton, Toss, MUSINSA, Korea Zinc, Nexen Tire, HanaTour, Day1Company, and Worksphere — are already using ChatGPT Enterprise, OpenAI APIs, or Codex. Samsung's move is likely to intensify competition among Korean enterprises racing to formalize AI adoption.

Aspect Detail
Scope All employees in Korea + global DX division employees
Core tools ChatGPT Enterprise, Codex
Target areas R&D, manufacturing, marketing, corporate functions
Prior relationship Memory semiconductor supply for AI infrastructure
Enterprise IT leaders evaluating similar rollouts should pay attention to how Samsung is pairing tool access with governance: company-wide deployments need clear data-handling policies and training programs that go well beyond what's needed for a single-department pilot.
Samsung was already a key supplier of memory chips powering OpenAI's AI infrastructure. This deployment turns that supplier relationship into a platform-customer relationship as well, illustrating how semiconductor and AI services partnerships are increasingly intertwined.

Why it matters

The Samsung deployment illustrates a broader pattern: partnerships between AI labs and major hardware manufacturers are expanding from infrastructure supply deals into full-scale workplace AI adoption. OpenAI's note that Codex is moving beyond pure coding tasks into broader business use also signals that AI agents originally built for developers are increasingly being repositioned as general-purpose enterprise infrastructure. As one of the world's largest electronics manufacturers commits to AI across its entire operation, expect rival manufacturers to announce comparable enterprise-wide deployments in the coming months.

  • Samsung Electronics deploys ChatGPT Enterprise and Codex to all Korea employees and global DX division staff
  • OpenAI calls it one of its largest enterprise deployments ever
  • Relationship expands from memory chip supply to company-wide AI adoption
  • LG Electronics, Toss, Krafton, and other Korean firms are already using similar tools